Since January 2023, I've been working with Aman as a Creative Consultant. In this role, I assist with various projects, such as digital marketing campaigns and in-house print materials. My responsibilities include creating engaging creative content and optimising production processes. I use my expertise to ensure that all creative work aligns with Aman's brand and operational objectives, aiming for both visual excellence and operational efficiency.

I led SUITCASE Magazine’s creative direction for over a decade, driving design and vision across 40 exceptional, award-winning print editions. My responsibilities included print budget and team management and working closely with the Art Director and Editor-in-Chief to achieve an impeccable balance of aesthetics. I orchestrated the UX/UI design and migration of our editorial website onto a custom-built CMS, effectively liaising with web development agencies and administering budgets. All this led to accolades, including the German Design and Digital Magazine Awards. I adeptly managed diverse teams, freelancers, and agencies while driving creative strategy for social media, contributing to
an impressive social audience exceeding 250K.