Since January 2024, I have been the Creative Consultant at Aman, gradually taking on the role of Creative Lead. I manage the creative team to produce high-quality work that aligns with our brand standards and vision. My responsibilities include crafting engaging content, streamlining workflows, and providing strategic direction, all aimed at enhancing visual impact and operational efficiency. I strive to foster a collaborative environment that strengthens our brand value.

I led SUITCASE Magazine’s creative direction for over a decade, driving design and vision across 40 exceptional, award-winning print editions. My responsibilities included print budget and team management and working closely with the Art Director and Editor-in-Chief to achieve an impeccable balance of aesthetics. I orchestrated the UX/UI design and migration of our editorial website onto a custom-built CMS, effectively liaising with web development agencies and administering budgets. All this led to accolades, including the German Design and Digital Magazine Awards. I adeptly managed diverse teams, freelancers, and agencies while driving creative strategy for social media, contributing to
an impressive social audience exceeding 250K.